Since 2000, technological progress and the development of the Internet have led to competitive TV alternatives from telephone companies, satellite providers, and online video providers, as well as the creation of hundreds of TV channels.
Digital Media Distribution Accelerates Technological Adoption
This chart uses government and industry data to display household penetration rates for various technologies reported from 1970 to 2012.
Beneficial Regulatory Regimes Spur Internet Advertising Boom
Competition for these increasing ad dollars is intense, and many traditional newspapers have had a difficult time adapting to Internet news distribution and the loss of revenue from classified ads. The increasing importance of mobile applications makes advertising markets even more competitive and less predictable.
Competition and Choice Spur Advertising Diversification
Today, the Internet attracts around 16 percent of advertising, and may soon overtake broadcast TV and direct mail. The primary loser has been the newspaper industry. Newspapers captured nearly 30 percent of ad dollars in 1980, but the medium is down to under 7 percent in 2013.
Satellite Radio and the Dynamic Radio Marketplace
Hard as it might be for today’s music and news radio listeners to believe, there were predictions of an imminent radio monopoly just a few years ago when US satellite radio providers Sirius and XM announced merger plans in 2007 after years of financial losses.
The Growing Importance of Social Media Ad Spending
The recipients and origin of advertisement spending constantly change in response to consumer behavior. As more people join social networks, these intermediaries offer additional news and entertainment sources for consumers and, therefore, are a growing recipient of global advertising.